Great things happen when you simplify your website
Our goal is to make it as easy as possible for your customers to shop for a car. On Motive, customers can search, sort, filter, and find what they’re looking for in seconds. And when they find something they like, they can value their trade-in with Motive Trade, get pre-qualified using Motive Qualify, and personalize their payments instantly with Motive’s Deal Builder. And managing your site is just as easy. Customize your website’s experience in more ways than ever — from Collections and blogs, to buttons and badges. And now, with Motive Intelligence, the things you already do become faster, and the things you don’t do… get done.
Price and Packages Enroll Now Compare Packages Set Up a Demo
Search everything by searching anything
Search, sort, filter & find. With conversational search, instant filtering, infinite scrolling, and more — all tied together with a seamless interface — Motive delivers an industry-leading vehicle discovery experience that enables your customers to find the Subaru that you know they’ll love.
All the tools you need, built in
Motive comes built-in with everything you need — from trade-in, to service scheduling, and credit applications. And it works with all of the systems you use already, like Xtime, RouteOne, and DealerTrack.
Become AI-first overnight
Motive Intelligence gives you AI-powered chat, descriptions, search, and background replacement overnight. Preloaded with Subaru data and infinitely expandable with your own custom knowledge base, Ask AI unlocks accurate answers to the hardest questions. And when your customer is ready to start browsing, they can ask for vehicle recommendations directly from Ask AI.
There’s a toggle for that
It doesn’t take days to make a change. Add a new feature, tweak a layout, or create a new page — all in seconds. If you can imagine it, there’s a toggle to make it happen.
Create pages in seconds, powered by AI
Create pages and make instant changes to your website — no training manual required. Use AI to create text content based on information it knows about your dealership, inventory, and more.
Forms that match your site
Create robust, custom forms that feel native to your site — not dropped in from somewhere else. Eliminate iframed forms, build elegant multi-step experiences, and style every detail to match your brand.
Trade-Ins Made Smarter
Motive Trade was built from the ground up to make valuing a trade-in easier, more transparent, and connected. Customers enter in a few key details and instantly get a trade estimate using real market data.
Values Based on Market Listings
Our trade valuations aren’t based on vague averages. Instead, Motive trade pulls in retail listing data from your local market, compares similar vehicles, and calculates a value range that reflects real-time conditions. You have the ability to control whether your offer lands at, above, or even below market value so it fits your dealership strategy.
Built in, Not Add On
Motive Trade is a native part of your website, designed to look, feel, and perform like a seamless extension of your brand. Because it is fully integrated, it build trust from the start, keeps customer engaged, and ensures that your site stays fast.